Meta launched Muse earlier this month.

Unlike a normal chatbot, Muse has its own secure cloud computer and browser. It can browse websites, fill forms, book things, connect to apps and even keep working after you close it. You can talk to it through the Muse app or WhatsApp.

Now Meta has opened something potentially much bigger:

Developers can submit their services to Muse.

Meta reviews them.

Approved connectors can appear inside a Muse directory, and Meta says some can even receive featured placement.

That sounds like plugins.

But I think the more interesting way to look at it is:

I am Alex. Welcome to ShortCu8 by Innov8.

Lets Dive Deep🐰🐰.

Say I need a taxi to the airport tomorrow at 5AM.

Today I would probably open Uber.

Or search Google.

Or compare a couple of apps.

With an agent, I could just say:

Muse now has to figure out how to make that happen.

A taxi company could give Muse a connector with things like:

checkAvailability()

getPrice()

bookRide()

cancelRide()

Muse talks to me.

The taxi company handles the ride.

I may never open their app.

That is the interesting part.

Most consumer startups spend a lot of time building the layer users touch.

Website. App. Search. Checkout. Onboarding. Notifications.

All of that still matters today.

But imagine a small company whose entire job is finding good airport transfers.

If Muse brings the user and handles the conversation, maybe that company doesn't need to build another polished taxi app.

It needs good availability, good prices and a very good API.

Meta already has a connector directory for Muse, and approved connectors can be surfaced there.

So there is now a new place where businesses can try to get discovered.

Very early, obviously.

But it is there.

This gets more serious once money enters the loop.

Meta is working with Stripe Link so Muse can complete purchases after the user approves them.

So the flow can look like:

You ask for something. Muse finds a service.

The connector checks the options.

You approve. Muse pays. Done.

That is very different from a normal chatbot integration.

A connector can become a way for a business to actually get customers.

What happens when five companies can all do the same job?

Say I ask Muse:

There could be five hotel connectors.

Which one gets used?

We don't know.

Meta hasn't published some big ranking system for this.

But if agents start choosing services for people, companies are eventually going to care about one thing:

How do I make the agent choose me?

We spent years learning SEO for Google.

Then App Store optimization.

Then Instagram and TikTok algorithms.

Maybe the next version of that is making your business easy for AI agents to understand and use.

Fast API. Clear pricing. Good availability. Reliable actions. Easy cancellations.

Useful structured information.

Basically: don't make the agent fight your product.

The easy idea is building a Muse connector for an existing company.

The more interesting opportunity is helping other companies become usable by agents.

Someone will probably build:

connector development tools, testing, analytics, authentication, payments and tools that help companies expose the same service to multiple agents.

Because nobody wants to build one integration for Muse, another for ChatGPT, another for Claude and another for Gemini.

A company that says:

could become pretty useful.

Muse is new.

We don't know how many people will actually keep using it.

We don't know how connector ranking will work.

We don't know what Meta may charge later.

And if most of your customers eventually come through Muse, Meta suddenly has a lot of power over your business.

We've already seen this with Google, the App Store, Amazon and social platforms.

Distribution is amazing until the rules change.

So the opportunity here is real, but the platform risk is real too.

For the last 15 years, software worked like this:

You choose the app. Then you learn how the app works.

Agents flip that around. You tell the AI what you want.

The AI decides what software or service can do it.

If that becomes normal, businesses may care a little less about being the app sitting on your home screen.

They will care a lot more about being easy for your agent to use.

For years companies competed to become the app you choose.

Soon they may be competing to become the business your AI chooses.

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